The Question Everyone's Asking After 60 Minutes

Everyone asks, how but more ask why I don't monetize and publicize it more, well...I'm not a salesman, and I'm ultimately still a humble old school farm kid turned truck driver.

I’ve done a few hundred interviews and appearances at this point. Over the past week at the Motive Vision conference, more people asked me about one of them than all the others combined. So let me answer it, and then let me answer the question underneath the question, the one everybody really wants to ask.

The 60 Minutes piece didn’t start in a studio. It started with months of work on the Super Ego investigation, the kind of slow, unglamorous record-pulling and network-mapping that nobody films. Eventually, that work put me in a studio in Washington, D.C., for what turned into several hours of interviews, show-and-tells, and a ride-along in a 2025 Kenworth W990. Makeup chair, the whole nine yards.

I was being interviewed by Bill Whitaker. A man who interviews heads of state and world leaders sat across from a farm kid-turned-truck driver from rural Virginia and took him seriously. I’m not too proud to tell you that meant something. Their team is extraordinary. Look, I’m a Fox News guy, that’s no secret, but I have enormous respect for CBS and the professionals over there. The CBS Sunday Morning segment we did some undercover work for, Michael Kaplan, and that crew, are exceptional people. We met up again at MATS. True professionals, everyone.

It didn’t stop there. We did an in-studio interview with Will Cain in Dallas. There are contributor pieces running across the country right now, with more coming from Bloomberg, Epoch Times, and a few others. And underneath all the media, the actual work keeps growing, dozens of expert witness cases, including over a dozen broker-shipper liability matters, half of them filed before the Montgomery verdict reshaped that whole area of law.

So to the dozens of you who asked: yes, it’s been wild. CBS was great. The team was great. Motive Vision was a blast. All of it, real. Now the question underneath the question.

Almost everyone who asks about 60 Minutes follows it with the same thing, just phrased a hundred different ways. How do I get there? How does a CDL driver, or somebody stuck in some obscure corner of their own profession, get to a place like that?

The honest answer is almost insultingly simple. Work hard. Commoditize yourself, make your knowledge into something the market actually needs and can’t easily get elsewhere. And be consistent. But above all of it, be consistent in principle.

That last part is the whole game, and it’s the part that sounds easy in a sentence and costs you everything in practice. Consistency in skill gets you noticed. Consistency in principle is what makes people trust you with their cases, their stories, their cameras, and their reputations. It’s why a network legend will put you on the record, and why attorneys keep calling. You become the person whose answer doesn’t change based on who’s in the room or who’s paying.

What nobody sees when they ask how I got here... They don’t see the no-vacation years. The 24-hour days. The 120-hour weeks. The investigations were built one record at a time at 2 a.m. because that was the only hour left. The studio chair looks like the destination. It’s not. It’s a byproduct. It’s what falls out of the back end of years of showing up the same way, whether anyone was watching or not.

So if you’re in the driver’s seat right now, wondering how to get to the studio, stop chasing the studio. Get obsessively good at one thing the world needs. Commoditize yourself by becoming the or an authority. That can be a lot of work in trucking. Getting not only educated in but spending years getting hands on familiar in the mechanical elements, the human resources and hiring elements, the safety and compliance elements, the insurance elements, the instructor and reconstruction elements, the coaching and training elements, and tying them all together to understand the overall risk elements is a lot of work. Be the same person on a bad day that you are on a good one. Put in the hours, nobody’s counting. The recognition, the interviews, the Bill Whitakers of the world, those come later, and they come on their own. I don’t have agents. I don’t have PR firms emailing people telling them “we have an authority on trucking who can talk about Montgomery,” people recognize who the authorities are from the work you do and the fruit of your labor. Don’t get it confused, it takes work.

If you feel like it’s not for you, know that my mother left when I was three, my Dad shot himself the same day. I am the son of addicts who didn’t even meet other people, or learn anything until I was 4. I’m an aspergian with ADHD, Who went on to be raised by grandparents and then to being the only legally emancipated minor in VA. There’s so much more to that backstory but the point is, you can come from anything and anybody and have all the issues in the world or anything thrown at you. You can have all the adversity and roadblocks and you can change wherever you are or whoever you are to commoditize yourself and that history to make the life for yourself and your family the life you really want. You just have to put in the work, learn something new that compliments your history, and spend years becoming and networking with authorities.

Know there will be others, maybe even amateurs that fall into a place of percieved authority with or even before you and that’s alright too. The second part is not begrudging someone else their easily won or their hard faught recognition. Don’t be afraid to push those people up as well. As you rise, try to rise as many ships as possible with you. One thing I will say on this point is, be careful who you choose to do this with. Some ships of some people will roll out the cannons and try to sink yours so only they remain at the top. Discerning who is real and really in your corner is huge. If you focus on message, action, and consistency, it’s not difficult to tell who these people are and who to have or keep in your corner if you give it time. Last point here, when someone shows you who they are, believe them until they show you different. Nothing beats working hard to get where you are only to have bad people use you to get ahead or to step on you to get there and then try to shoot you down while you’re up. It will happen. Just remember you can choose not to be dog eat dog even if you’re in the doghouse. Try to stay out of the mud even if people try to pull you there.

I’m a farm kid from rural Yorktown VA who drove a truck. I’m still that. I just commoditized myself and that history. The makeup washes off. The principles don’t. Pull the chain. Do the work. Be real. Help people. There are legacys to be built and everyones building one. Make yours count.